Formula One is known for glitz and glamour， but lurking in the background are dark， and sometimes deeply strange， goings on: sex scandals with prison camp themes， Nigerian prince scams， protests of its grands prix in countries known for their human rights violations， tax evasion--the list goes on。 These things often stay in the background， thanks to efforts by the series to maintain an opulent aura。 But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey， the founder of British startup Rich Energy。 Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank， but that didn't matter。 Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him。 In the six months between Storey's first race as a Formula One sponsor and his very public exit， he became the most visible part of the world's most visible racing series， easily tearing down its red-carpet facades with a loud mouth and an active Twitter account。 Haas team boss Guenther Steiner described the Rich Energy news cycle， as: I'm getting sick of answering these stupid fucking questions on a race weekend。 I've never seen any fucking thing like this。 This book is the fascinating， bizarre， and complete story。